March 10 & 11, 2022

ADAPT or DIE

Controlling the narrative to win the hearts and minds of the people we serve

The Mirage Hotel, Las Vegas NV

Register

PRESENTED BY NEP SERVICES

Advanced Communications training for leaders and emergency responders

Speakers

KEYNOTE

Codey Gandy - Echelon Front

Gandy spent just over five years working as a ground combat leader for various units in the Marine Corps. He brings unmatched experience in demonstrating combat leadership in dynamic environments, building winning teams, and developing relationships across all levels of an organization.

Gandy brings a unique front-line perspective as he served in several levels of enlisted leadership, starting as a front-line designated marksman and finishing his time in service as a Platoon Sergeant. In these roles, he constantly found innovative ways to improve training and challenge his teams in preparation for the real-world battlefield.

Workshops

  • BUILDING YOUR AUDIENCE THROUGH DIGITAL TARGETING

    The media is not coming to rescue you. Use social media to build an army of supporters beyond your membership who live within your community and can respond to your call to action. Develop a cadre of “3rd party validators” who can carry your message for you. This can all be done by implementing a successful digital targeting campaign.
  • COMMUNICATING FOR POWER, PEOPLE, & POLITICS

    The job of a good message is not to say what is popular. It is to make popular what needs to be said. This discussion focuses on developing a strong message, continually delivering that message, and controlling the conversation to win the day for your organization.
  • CRISIS COMMUNICATIONS

    An officer involved shooting. A fire fighter has been injured. Corruption in your organization. The media will be running with this. Develop the tactics and strategy to fend off these attacks and minimize the effect it is going to have on your brand and standing in the community.
  • HOW THE MEDIA WORKS… AND DOESN’T WORK FOR YOU

    This foundational class lays out the different types of media, how it is structured, and why attendees need to think differently and focus on building their own audiences and relationships to counter media bias and the decline of professional journalism.
  • WEAPONIZING POLLING DATA TO DELIVER A DECISIVE MESSAGE

    Polling is a powerful tool when it comes to crafting your message. Get the inside scoop on how to develop a poll, run it, and harness the data to deliver a powerful message and win the battle for your members.
  • MEDIA RELATIONS

    It is one thing to be quoted in a story produced about an issue you are involved in. It’s another when you have a say in how the story is written because you took the time to understand how the media works and cultivated a relationship with assignment editors and reporters.
  • SOCIAL MEDIA: CONTENT IS KING

    The difference between you winning the battle on social media and losing it is whether or not you can produce engaging content and influence community stakeholders to side with you on issues pertaining to public safety, knowing when to utilize that content, and how to properly deliver it.
  • SPOKESPERSON DUTIES

    You do interviews for your organization… Not the media. You don’t answer the questions… You hit the points you need to make. A good spokesperson can detach themselves from the interview at hand and deliver the hard hitting message needed to swing favor to your side of an issue.
  • UNDERSTANDING THE POWER OF WORDS

    Understanding the words you use and the power punch they pack can end a fight before it even begins. They can decimate an opponent in a matter of a few sentences and change public opinion immediately.
  • WHAT’S YOUR PUBLIC SAFETY BRAND?

    Who are you? What do you stand for? How are you perceived in the community? How do you want to be seen by the citizens, businesses, visitors, taxpayers and voters? It’s time to develop a brand to help in community engagement and create a better understanding within the city, country, village, town, or neighbourhoods you serve of the value you deliver everyday. Having a strong brand can help any organization, especially when dealing with a crisis.
  • YOUR ENEMIES HAVE A PLAN… SO SHOULD YOU

    Most battles are won before they are ever fought. Have a Strategic Plan in place to better absorb hits from your enemies and deliver a knockout punch that ends the battle before it even gets started.
Individual

Registration

Advanced Communications Training to take charge of your media, build an audience of supporters, and control the narrative on issues affecting public safety in your community.

NEP Client's receive "Two-for-One". Please email [email protected] for your discount code.

Proceeds from the event will benefit:

Exclusive Sponsorships

10 Total

Elite

$5,000
  • Booth Space
  • Weekly thank you on Social Media
  • 2 tickets to Adapt or Die
3 Total

Premiere

$10,000
  • Signage at event
  • Booth Space
  • Material in attendee folders
  • Weekly thank you on Social Media
  • 4 tickets to Adapt or Die
1 Total

Enterprise

$20,000
  • Signage at main event
  • Prime Location Booth Space
  • 10 minutes to address the attendees on Day 1
  • Material in Attendee folders
  • Logo on Social media graphics and promotions
  • Weekly mentions on NEP Social Media
  • Ad space in NEP E-mail blasts to clients
  • 6 tickets to Adapt or Die

Sponsor a Hero

Vendors can sponsor an attendee through one of 4 packages. Vendors can select a hometown hero to attend or have NEP select an attendee off of its financial assistance list. Contact NEP for more information.
Unlimited

Chief

$2,400

Covers tickets and rooms for 2 attendees. Attendees are still responsible for travel.

Companies providing sponsorship for their local attendees receive thank you on social media.

Unlimited

Captain

$1,200

Covers ticket and room for 1 attendee. Attendees are still responsible for travel.

Companies providing sponsorship for their local attendees receive thank you on social media.

Unlimited

Lieutenant

$1,200

Covers tickets for 2 attendees. Attendees are still responsible for travel and rooms.

Companies providing sponsorship for their local attendees receive thank you on social media.

Unlimited

Sergeant

$600

Covers ticket for 1 attendee. Attendees are still responsible for travel and rooms.

Companies providing sponsorship for their local attendees receive thank you on social media.

*Attendees needing financial assistance can use Help a Hero crowdfunding platform to raise funds to attend. www.helpahero.com

Questions? Contact Us

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Take Charge Of Your Narrative

The NEP Fire Fighter Foundation Is An IRS-Recognized, 501(C)(3) Nonprofit, Charitable Organization. Federal Tax ID: 87-0848485 Your Donations Are Fully Tax-Deductible To The Extent Allowed By The Law.
The National 9-99 Police & Sheriff Foundation Is An IRS-Recognized, 501(C)(3) Nonprofit, Charitable Organization. Federal Tax ID: 47-4112157 Your Donations Are Fully Tax-Deductible To The Extent Allowed By The Law.

Adapt or DIE

Controlling the Narrative To Win The Hearts and Minds of the People We Serve
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